For this project, I redesigned the brand identity for the Chicago store Reckless Records. This redesign included a new logo, color scheme, typography system, identity system, and various brand assets.
For the design of this system, I was inspired by 1970s color and type, as well as various vintage imagery. I wanted to use this inspiration to create a brand that feels classic and retro, while still appealing to today's music buying market.
Poster system
Advertisements
Website
sign
window cling sign
shopping bag
loyalty card
stickers for used vinyl grading
Store Assets
pins
stickers
stickers
tote bag
shirt
Merch
instagram page with highlights
instagram post
instagram story
Social media assets
Created May - June 2021.