This integrated marketing campaign was created for the clothing company Parks Project. For this IMC project, I had to create a brand experience as well as multiple types of advertisements and marketing materials.
The "Keep Public Lands in Public Hands" campaign centered around a one day only pop up shop that celebrated the National Park Service's birthday. This campaign helped highlight Parks Project's commitment to raising funds for the National Parks Service and their volunteer efforts. For this project, I created various print and digital ads to promote the event, as well as various event exclusive items for the brand experience.
A6 Postcard
Bus stop advertisement
Instagram story
Instagram sponsored post
Mural at the event
Event exclusive tote bag
Event exclusive shirt
Event giveaway sticker
Created May - June 2020.